THIS GIRL CAN is a campaign that encourages women of all ages and backgrounds to get active and participate in various forms of exercise. Launched by Sport England in 2015, the campaign aims to challenge stereotypes and misconceptions about women in sports.
The premise of THIS GIRL CAN is simple: to celebrate and empower women to be active regardless of their shape, size, or fitness level. The campaign features real women engaging in a variety of physical activities, from running and swimming to boxing and dancing. The message is clear – exercise is for everyone, and women should not be afraid to break a sweat and push their limits.
One of the key aspects of THIS GIRL CAN is its use of real-life women rather than professional athletes. The women featured in the campaign come from diverse backgrounds and showcase a wide range of body types. This inclusivity sends a powerful message that anyone can participate in sports and physical activities, regardless of their appearance or abilities.
The campaign has been well received across the UK, with many women feeling inspired and motivated to get active. By highlighting women of all shapes, sizes, and abilities, THIS GIRL CAN has effectively challenged the stigma surrounding women in sports and encouraged inclusivity and body positivity.
In addition to the advertising campaigns, THIS GIRL CAN also provides resources and support for women who want to get active. The campaign website offers workout ideas, success stories, and tips for staying motivated. There are also local events and classes run by partners of the campaign, making it easier for women to find activities that suit their interests and fitness levels.
Overall, THIS GIRL CAN has been a game-changer in promoting women’s participation in sports and physical activities. By celebrating diversity and challenging stereotypes, the campaign has empowered women to embrace their bodies and take ownership of their health and well-being. So, whether you’re a seasoned athlete or a complete beginner, remember – THIS GIRL CAN!
